How Tug Does What He Does
Over the years I have distilled my thoughts about how to do really good work that moves the needle for clients to a few key tenets. They are how I try to approach every client, every project and every person I interact with or lead. They are my Tuglosophies™.
TUGLOSOPHIES™
Fret Less. You can do this, you will do this, you have done this.
Tell more stories. Humankind’s number one communication method.
Make it better than it has to be. Do one thing better than the other guy.
Resist the kitchen sink. Simplify everything.
Stop thinking about it. Take a break, let your subconscious take a turn.
Trust your crazy ideas. Genius always seems crazy to someone.
Solve problems with relevance and novelty. This is what creativity is.
Embrace your impostor syndrome. The more you think you know, the less you do. Never stop learning.